Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 255

eCommerce SEO Events Recommendation 255

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

BigCommerce

FEBRUARY 13, 2018

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. It’s Now or Never. is founded.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

JANUARY 25, 2023

Since this was a new event, businesses couldn’t be certain about what to expect or how it would play out.  Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Plan, plan, plan – you should be working months ahead of the event. Social ads are a must!

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

DECEMBER 2, 2021

Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday, bringing the online-centric shopping event to a total of $10.7 Digital emerged more than ever as a channel for consumers looking for home products. Additionally, pre-pandemic, furniture and home furnishing ecommerce was projected to reach $76.80

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday, bringing the online-centric shopping event to a total of $10.7 Digital emerged more than ever as a channel for consumers looking for home products. Additionally, pre-pandemic, furniture and home furnishing ecommerce was projected to reach $76.80

eCommerce 78

eCommerce Social Media Payments Payment Services 78