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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event. The event featured four moms from different walks of life as they shared curated collections from four of our brands. And, we hope we have built an integral relationship with our customers.

Customer 254
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Multi-variate testing.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 269
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The Best Webinar Platforms to Try Right Now (2023)

Ecommerce Platforms

One of the best tools on the market for video engagement, Livestorm is fantastic for product demonstration, sales, and online events. There are built-in browser-based tools for recurring events, registration widgets, event moderation, and even support for online virtual whiteboards.

Webinar 197
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The Best Webinar Platforms to Try Right Now (2023)

Ecommerce Platforms

One of the best tools on the market for video engagement, Livestorm is fantastic for product demonstration, sales, and online events. There are built-in browser-based tools for recurring events, registration widgets, event moderation, and even support for online virtual whiteboards.

Webinar 196
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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. This four-day event features speakers from innovative brands like Wayfair, Neiman Marcus, Bauble Bar, and Peapod — among others. Tapping Into The Omni-Channel Nature of Today’s Consumer.