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Instagram Live Shopping: Everything You Need to Know

Ecommerce Platforms

Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Live shopping on Instagram makes it easy to reach a whole new customer base.

Events 104
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What is Livestream Shopping?

Kissmetrics

Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers.

eCommerce 285