What is Curbside Pickup? A Key Omnichannel Fulfillment Strategy Explained
Fabric
SEPTEMBER 5, 2023
Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. Curbside pickup is an omnichannel fulfillment strategy in which consumers place an order online and then drive to a physical store to pick it up.
Let's personalize your content