Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
Retail TouchPoints
FEBRUARY 9, 2023
But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices.
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