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Looking for Seamless Omnichannel Personalization? In-Store Tech Might Be Your Solution

Sailthru

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone. Solution #1: Mobile Passes.

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5 Reasons We’ll See You at Bronto Summit

Blue Acorn

We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? The Perfect Fit: Using Technology to Personalize the Shopping Experience. Ballroom E. The Commerce Cafe. Blue Acorn is headed back to Las Vegas! Uri Minkoff’s Keynote. Tuesday, April 25, 11:00 a.m.,

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5 Reasons We’ll See You at Bronto Summit

Blue Acorn

We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? The Perfect Fit: Using Technology to Personalize the Shopping Experience. Ballroom E. The Commerce Cafe. Blue Acorn is headed back to Las Vegas! Uri Minkoff’s Keynote. Tuesday, April 25, 11:00 a.m.,

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My view from MAGIC: Smiles and hope amidst dramatic changes of retail

Talkoot

Several of the seminars I attended changed my whole perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix. She used examples like shifting from an omnichannel mindset (data, distribution, etc.) Omnichannel is obsolete. It’s no longer B2B and B2C; it’s now all ecommerce.

Seminar 60
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Hopefully, they’ll use your ecommerce site to make some sales on the spot.

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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

However, the ecommerce giant’s growth rate far outpaced that of the individual brands: a 20% increase in sales year-over-year vs. 5%. Here are five best practices for leveraging expertise specifically for sporting and outdoor retailers and ecommerce players, drawing inspiration from both inside and outside this vertical.

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NRF 2018 Day 3: Retail – Alive and Kicking

OrderDynamics

What did not resonate was a common understanding of the terminology, and what the different technologies ‘really’ are. There were a few bemused discussions about these two largely over-hyped technologies. Consequently my prediction for NRF 2019 is that we will see much more about these two technologies / catch-phrases.

Retail 50