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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Retail Integrations: The Case for Middleware

OrderDynamics

Something that is especially true for omnichannel retailers selling through multiple digital and physical channels. One growing pain all scaling businesses encounter is how to automate data movement between the applications that make up their back-end technology stack. The omnichannel ecosystem is complex and expansive.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Depleted or overstocked inventory.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. Noah Kagan , chief sumo at Sumo Group. Silver Jewelry Club has you beat.

eCommerce 411
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

The most updated technology we had access to was the Telex machine at the local stockbroker’s office. – Edie Ramstad, Owner, Weave Got Maille. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value. Video is king right now on all marketing channels.