Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers
Retail TouchPoints
SEPTEMBER 22, 2022
Tmall Luxury Pavilion currently features more than 200 luxury brands (up from 150 before the pandemic) from all the major luxury groups — Hermès , Chanel , Richemont , Kering and LVMH — which combined introduce more than 30,000 new products on the platform every month. Today 96% of Chinese consumers shop online-offline, or cross-channel.
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