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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

Tmall Luxury Pavilion currently features more than 200 luxury brands (up from 150 before the pandemic) from all the major luxury groups — Hermès , Chanel , Richemont , Kering and LVMH — which combined introduce more than 30,000 new products on the platform every month. Today 96% of Chinese consumers shop online-offline, or cross-channel.

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DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

Wine Insider marks the second acquisition for Full Glass following the purchase of the DTC operating assets of wine and lifestyle brand Winc.com from Amass Brands Group. However, DRINKS and Full Glass will continue to work together closely following the acquisition. ” . ”

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

Off-Site Media: An Unassuming Path to Wallet Share Offsite media – such as other digital channels like TV, social and out-of-home – drives engagement at a time when consumers might not be shopping. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. But implementing one is easier said than done and requires specific capabilities, technology and talent.

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Automation: The Driving Force Behind Warehouse Management Growth

Retail TouchPoints

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. Hence the undeniable need for robust warehouse management technologies that are future-focused and effortlessly scalable. Sophisticated Automation. System Automation.