Holiday Shoppers Adjust To An Evolving Online Shopping Experience
RTP blog
NOVEMBER 25, 2019
By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers. Our own recent survey on holiday shopping confirms this, with almost 30% of respondents claiming they’d do all their gift shopping online this season, not setting a foot inside traditional retail outlets.
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