Mon.Nov 25, 2019

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Holiday Shoppers Adjust To An Evolving Online Shopping Experience

RTP blog

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers. Our own recent survey on holiday shopping confirms this, with almost 30% of respondents claiming they’d do all their gift shopping online this season, not setting a foot inside traditional retail outlets.

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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

What is HubSpot? If you’re reading this blog, you’ve already heard of HubSpot. But are you familiar with everything it has to offer? HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014.

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Your Loyal Customers Don’t Need Another Coupon This Holiday Season — Here’s What To Do Instead

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. The holiday season is in full swing for retailers and shoppers alike. Campaigns are locked, loaded, and going live. But it’s never too late to show some appreciation for your most loyal customers. Watch the video below for three of my recommendations. Spoiler alert: […].

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How Brands Can Boost Their Personalization Strategies This Holiday Season

Sailthru

The holidays are fast approaching, but they unofficially began months ago. A RetailMeNot survey found that 70% of shoppers were already buying holiday gifts on Prime Day – in July. Sales are on the rise, which is promising for retailers. At the same time, they’re facing more challenges than ever. For one, ecommerce giants like Amazon have trained customers to expect fast (and free) shipping and personalization.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Head-Scratcher Of The Month: PayPal’s Costly Acquisition Of Honey

Forrester eCommerce

Last week, PayPal acquired a Los Angeles-based company called Honey for a whopping $4 billion. While it certainly wasn’t under the radar (PayPal issued a press release, posted a video, and hosted a conference call about it), the media barely (with a few rare exceptions) picked up the story in spite of the fact that […].

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Say Salut to the 3 French Marketplaces You Need to Be Selling On

ChannelAdvisor

Retail e-commerce spending in France is estimated to reach €58.84 billion ($70 billion) this year, an 11.5% increase on last year. Digital buyers are set to pass 36 million this year and by 2023, eight in 10 internet users in France will buy online. It’s one of the most dynamic and fast-moving markets in Europe. While clothing and accessories have long enjoyed popularity among French and international shoppers, groceries, household appliances and other items are also now experiencing rapid growt

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5 Last-Minute Tips for a Successful Black Friday

retailnext

Black Friday, one of the most important shopping events of the year, arrives in just a few days. For retailers, Black Friday is a great opportunity, but one that also presents a lot of room for error. . Almost every retailer knows how important Black Friday is for holiday shopping success, but not everyone knows all of the ways brands can optimize their stores and online presence to maximize sales and shopper engagement — even at the last minute.

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Singapore Predictions 2020: Harnessing Energy

Forrester eCommerce

In December 2018, we predicted digital transformations would go pragmatic in 2019. Has that happened? Yes! In the past one year, we have witnessed many businesses laid more durable and powerful foundations for their digital transformation. For instance, leaders have made more investments in operational transformation, cloud migration, and data management projects to enable future […].

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ABCs of Digital Marketing: AI, Big Data, Customer Action – The Bridge Podcast

PERQ

Get ready to talk the ABCs of digital marketing: artificial intelligence, big data, and customer action. On this week’s episode, Andy and Fabian chat with RJ Talyor of AI marketing firm, Pattern89. Learn why a company’s brick and mortar location should be seen as an. The post ABCs of Digital Marketing: AI, Big Data, Customer Action – The Bridge Podcast appeared first on PERQ.

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The US Federal Customer Experience Remains Weak And Uneven In 2019

Forrester eCommerce

The White House requires federal agencies to “provide a modern, streamlined, and responsive customer experience across government, comparable to leading private sector organizations.” Unfortunately, results from Forrester’s 2019 US Federal Customer Experience Index (CX Index™) show that federal CX remains weak and uneven. Read our full report for complete results.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Best POS System for Restaurants (November 2019)

Ecommerce Platforms

A reliable restaurant POS system is the difference between a coffee shop or bar that feels like a disorganized open market, and one where customers enjoy the convenience of ordering remotely from their mobile phones, or perhaps booking tables beforehand and then having their orders delivered right on time. It doesn’t stop there though. As you’ve probably noticed by now, the modern restaurant business is much more than just fine dining.

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Victoria’s Secret’s Cautionary Brand Tale: When Intimates Fail To Be Intimate

Forrester eCommerce

The World Is Shocked That Victoria’s Secret Canceled Its Runway Show — Kidding Victoria’s Secret (VS) parent L Brands shared in its Q3 earnings call that it canceled the Victoria’s Secret Fashion Show. Once famous for winged “angel” models whose exposure (pun intended) propelled them into the supermodel stratosphere, the televised event struggled of late […].

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An In-Depth Sharpspring CRM Review

Ecommerce Platforms

Consumers receive marketing messages every single day. That’s a fact. Many of these messages are delivered by marketing automation software. These kinds of solutions aim to improve engagement with social media campaigns and website, video, end email content, as well as boosting sales rates, which is where Sharpspring CRM comes into its own. And you don't need us to tell you; the more engaged your customers are, the better it is for your bottom line.