Tue.Jul 16, 2019

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How to Rank Your Old, Outdated Content

Kissmetrics

” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog. Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles. If not, adjust the article to at least include that term and cover that topic.

Article 267
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MailerLite Review: Powerful Email Marketing for Ecommerce

Ecommerce Platforms

As an example, I typed in “forms,” and several videos and articles appeared for me to learn more about the forms in MailerLite. So, you can click on the question mark button in the dashboard and view several videos based on the question you have.

eCommerce 102
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Negative Keywords: The Definitive Guide

Store Growers

These are the keywords we’ve been talking about in this article. The process outlined in this article works pretty well if you’re in the process of reviewing your keywords or starting again. So why would you add negative keywords to an ad group instead of a campaign level? Adding negative keywords from the Search Terms Report.

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Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Optimizely

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches.

Customer 150