Forrester eCommerce
DECEMBER 6, 2019
In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam. It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year or to be challenged on some of the […].
RTP blog
DECEMBER 6, 2019
By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin and brand image and negatively affects the relationship of trust between retailers and customers. It thus has given rise to some consumer dislike for emails and, inevitably has led email click-through and open rates and customer contact ability to plummet.
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ecomdash
DECEMBER 6, 2019
Facebook is one of the most influential social platforms when it comes to buying decision. Make it work for you with these 3 actionable ecommerce Facebook tips. . The post 3 Ways to Increase Your Business’s Facebook Presence appeared first on Ecomdash.
FastSpring
DECEMBER 6, 2019
As a growth partner, we share many of the same goals as our customers—we want to scale our business, drive more revenue, and achieve significant growth year after year. Over time, these goals require businesses of all sizes to reevaluate their brand and messaging. FastSpring is no different. Since our beginnings in 2005, our brand has evolved many times to accommodate our ever-growing capabilities and larger industry changes.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
ROI Revolution
DECEMBER 6, 2019
Published December 6, 2019. As the weather turns colder and the holidays quickly approach, consumers are constantly on the lookout for that special deal for all of the items on their list. The holiday shopping season unofficially begins with Cyber Week (also known as Cyber 5 ), the colossal shopping holiday that begins on Thanksgiving and ends on Cyber Monday.
Omniconvert
DECEMBER 6, 2019
If you’re an eCommerce marketer or have your own online business, then you are probably constantly focusing on ways to improve and grow. Understanding the meaning of RFM is essential for your online store customer retention and can help improve customer lifetime value. If this is the case and you’re still not using the RFM model, then you’re missing out on a… The post What is RFM?
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Omniconvert
DECEMBER 6, 2019
Most people visit your site once and never return. Worse than that, they leave without buying anything from you or even signing up to your email list. In this CRO guide to Conversion Rate Optimization (CRO), we’ll show you how to reduce this number of lost visitors. In the following paragraphs, we will cover the CRO basics, CRO techniques, conversion rate optimization… The post CRO Guide – The Definitive Guide to Conversion Rate Optimization appeared first on ECOMMERCE GROWTH Blog.
Tofugear
DECEMBER 6, 2019
While Black Friday and Cyber Monday are still mainly US-based events, it is beginning to extend its reach and gain awareness across Asia. During the 2019 event, we witnessed promotions across China, Hong Kong, India, Taiwan and elsewhere in Southeast Asia. Some retailers have also increased the intensity of their promotions this year, as they hope to boost sales.
eCommerceFuel
DECEMBER 6, 2019
Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.
Heartland
DECEMBER 6, 2019
You might wonder why successful online brands—like Tea Collection, Alo Yoga, Allbirds and Voluspa, just to name a few—have opened physical stores. Even mattress-in-a-box companies like Casper and made-to-measure apparel brands like Indochino have rejected their own business model and moved into brick and mortar. What are they thinking?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ChannelAdvisor
DECEMBER 6, 2019
Imagine someone on a train, or holding a baby, and still easily able to complete an entire e-commerce experience — from discovery through purchase — with one hand. Not too long ago, that was pretty hard to do. But we’re increasingly living in a world where it’s the norm. And not just on Amazon. . Leading tech companies like Facebook (and Instagram) and Google continue to evolve beyond their initial business models, chasing increased consumer expectations, to provide a more complete e-commerce
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