Mon.Jan 07, 2019

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

China Takes the Moonshot Advantage

Forrester eCommerce

The origin of the term used to describe the most advanced, disruptive innovations has returned again as an innovation focus of its own. Last week, the China National Space Administration disrupted its competitors, like NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.

Ship-From-Store – How It Can Be A Key Competitive Advantage For Physical Retailers

Retail TouchPoints

By Michael Manlapas, MetaPack Retailers and brands are important to consumers, and physical stores help to reinforce the connection between customer and brand, providing a marketing touch point that is harder to duplicate online.

Akamai Purchases Janrain

Forrester eCommerce

Today, Akamai announced that it has acquired Portland, Oregon-based Janrain. Although the financial terms were not disclosed, Forrester estimates the purchase price to be in the $250M–$275M range, based on typical M&A SaaS revenue multiples of 4X to 6X and Forrester’s estimation of Janrain’s annual revenue. Founded in 2003, Janrain was one of the first […

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Convert your mobile browsers into buyers with these recommendations

GetElastic

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion.

How to Get More Reviews

Rishi Rawat

We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron ).

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Snapchat for Ecommerce: Is It Right for You?

ecomdash

True to its ghost mascot, Snapchat is the most elusive of the social media outlets. To traditional marketers, its transient setup and esoteric teenage customer-base can be hard to grasp.

How to Scale Enterprise eCommerce: Managing Peak Traffic Times

Scalefast

You’re most likely here because your eCommerce business is achieving scale, and it’s time for you to start thinking about how to grow the business strategically and effectively. In part one of this conversation, we walked through a few specific ways to prepare for long-term growth.

Search Engine Marketing For Ecommerce Brands

CPC Strategy

Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search. Read More. The post Search Engine Marketing For Ecommerce Brands appeared first on Retail Performance Marketing Blog - CPC Strategy. Google Adwords

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Understanding The True Cost Of Ecommerce Downtime

FastSpring

Ecommerce downtime can cost your business a lot more than money. Opportunity, productivity, brand perception, and SEO damage are just a few examples of collateral your brand could suffer in the wake of an outage. With commerce moving steadily toward an almost entirely digital experience, a minute’s downtime is a minute too long.

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Stop Treating Your Auto Dealership Like an eCommerce Giant

PERQ

The post Stop Treating Your Auto Dealership Like an eCommerce Giant appeared first on PERQ. Automotive PERQ online customers online engagement online marketing online shopping perq marketing

Supply Chain Optimization in 2019

CPC Strategy

Your supply chain is a key cog in the overall health of your business. Its arrangement determines your procurement and sourcing costs, your. Read More. The post Supply Chain Optimization in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

How Technology Enhances the Brick-and-Mortar Buying Experience

Sailthru

Once the world’s largest retailer, Sears was omnipresent with thousands of brick-and-mortar stores throughout the U.S. As of 2018’s second quarter, there were just 506 Sears locations left and plenty of them are on their way out. How do consumers feel about this? Many just… don’t.