Forrester eCommerce
JANUARY 7, 2019
Today, Akamai announced that it has acquired Portland, Oregon-based Janrain. Although the financial terms were not disclosed, Forrester estimates the purchase price to be in the $250M–$275M range, based on typical M&A SaaS revenue multiples of 4X to 6X and Forrester’s estimation of Janrain’s annual revenue.
BigCommerce
JANUARY 7, 2019
Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…
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Forrester eCommerce
JANUARY 7, 2019
The origin of the term used to describe the most advanced, disruptive innovations has returned again as an innovation focus of its own. Last week, the China National Space Administration disrupted its competitors, like NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon. Its Moonshot is now using robotics to collect information […].
GetElastic
JANUARY 7, 2019
Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion. Based on data from comScore there are five reasons mobile shoppers don’t convert: 2% — security concerns. 6% — unclear product details. 6% — inability to open multiple browser tabs to compare. 3% — difficulty navigating. 6% — difficulty inputting
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Ecommerce Platforms
JANUARY 7, 2019
Can you feel the itch? The online learning market has been expanding exponentially of late and is expected to hit $37.6 billion in value by next year. Yet all we’ve been doing is churning out content after another for our blogs, without a solid strategy for monetizing knowledge and expertise. Well, the good thing is that your blog has already won you some online following, and possibly even a decent email list.
ESW
JANUARY 7, 2019
You’re most likely here because your eCommerce business is achieving scale, and it’s time for you to start thinking about how to grow the business strategically and effectively. In part one of this conversation, we walked through a few specific ways to prepare for long-term growth. But you can’t stop there. A growing eCommerce business means more traffic to your shop, particularly during peak times like Black Friday and the week leading up to Valentine’s Day.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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FastSpring
JANUARY 7, 2019
Ecommerce downtime can cost your business a lot more than money. Opportunity, productivity, brand perception, and SEO damage are just a few examples of collateral your brand could suffer in the wake of an outage. With commerce moving steadily toward an almost entirely digital experience, a minute’s downtime is a minute too long. Whether you’re selling software, SaaS, or digital products, your online store needs to have processes in place to ensure that you’re operational around the clock––and av
CPC Strategy
JANUARY 7, 2019
Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search. > Read More. The post Search Engine Marketing For Ecommerce Brands appeared first on Retail Performance Marketing Blog - CPC Strategy.
ecomdash
JANUARY 7, 2019
True to its ghost mascot, Snapchat is the most elusive of the social media outlets. To traditional marketers, its transient setup and esoteric teenage customer-base can be hard to grasp. At first it seems to promise a direct connection to youth markets, but after a few failed marketing attempts it leaves a lot of us scratching our heads and feeling old.
CPC Strategy
JANUARY 7, 2019
Your supply chain is a key cog in the overall health of your business. Its arrangement determines your procurement and sourcing costs, your. > Read More. The post Supply Chain Optimization in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Dynamic Yield
JANUARY 7, 2019
Learn how the Canada-based outdoor retailer boosted its conversion rates and ARPU using personalized product recommendations and messaging, and achieved a 68% increase in its transaction rate. The post Cabela’s Canada leverages personalized content and messaging to achieve a 68% increase in transaction rate appeared first on Dynamic Yield.
PERQ
JANUARY 7, 2019
The post Stop Treating Your Auto Dealership Like an eCommerce Giant appeared first on PERQ.
Dynamic Yield
JANUARY 7, 2019
Learn how the UK-based formal menswear retailer optimized its mobile experiences using Dynamic Yield, driving a 50% uplift in checkout rate. The post Moss Bros achieves 50% uplift in checkout rate by personalizing and optimizing the mobile customer experience appeared first on Dynamic Yield.
RTP blog
JANUARY 7, 2019
By Michael Manlapas, MetaPack Retailers and brands are important to consumers, and physical stores help to reinforce the connection between customer and brand, providing a marketing touch point that is harder to duplicate online. Consumers still primarily shop in-store; they like to browse and touch products even if they then purchase them online. Equally, a shopper could purchase online and opt to pick the product up in-store.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
JANUARY 7, 2019
Once the world’s largest retailer, Sears was omnipresent with thousands of brick-and-mortar stores throughout the U.S. As of 2018’s second quarter, there were just 506 Sears locations left and plenty of them are on their way out. How do consumers feel about this? Many just… don’t. Sears is just one retailer with an ever-shrinking physical presence.
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