Fri.Feb 09, 2018

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Price And Value: The Yin And Yang For Customer Conversion

RTP blog

By Jason Beckerman, Unified For retailers, the secret to acquiring new customers, and maintaining them long-term, will always come down to price and value. With this in mind, it’s critical for retailers to leverage the massive social media ecosystem to usher customers down the purchasing path. Digital influences and touch points are becoming ever-present in the lives of shoppers.

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Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”

Steve Dennis

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. I’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. In other news, I’ll be heading to Melbourne, Australia at the end of the month for InsideRetailLive. I’ve also recently added two new keynote speaking gigs, both in Chicago.

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The Little Guide to Customer Service for Ecommerce: How to Win in Every Channel

SellBrite

In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything. A series of consistently bad customer experiences can put your company on a downward spiral that most business owners find incredibly difficult to escape from.

Channel 93
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Pros and Cons of Selling Food Online: Should You Do It?

ecomdash

The food industry is always stable, so why is selling food online so hard? This article examines the pros and cons of selling food products online, so you know what to expect when you break into this lucrative -- but volatile -- ecommerce market. Read more. The post Pros and Cons of Selling Food Online: Should You Do It? appeared first on ecomdash.

Article 72
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Danny Kramer Dance Band

Canadian Special Events

Danny Kramer. Based in Winnipeg, The Danny Kramer Dance Band is racking up the accolades. Last January they were named a finalist for Entertainer of the Year in the Canadian Event Industry Awards (Nationals), were awarded Best Entertainment Act for Manitoba/Saskatchewan by the prestigious Canadian Wedding Industry Awards and just this month was named 2017 Entertainer of The Year (Prairies) in the Canadian Regional Event Awards.

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Growing a commerce ecosystem

TradeGecko

As we move quickly into 2018, we are seeing more and more B2B sellers investing in eCommerce technology so that they can provide the same easy ordering and frictionless customer experience that online retailers enjoy.

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The Limitations of Shopify Plus: 8 Crucial eCommerce Features You Won’t Get

ESW

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Magento Review: Has Complexity Killed Its Appeal?

eCommerceFuel

New post from eCommerceFuel : Shopping cart month continues and here in our second installment, we take a look at the one and only Magento. Magento continues to be a cart used by store owners in our community, known for its robust tools and enterprise level capabilities. This week, we’re talking with Alan Marek, a Magento expert and store owner in our community and Kalen Jordan from the podcast Mage Talk.

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How Marketers Are Getting Their Message Across in an Ad-Blocking World

Kissmetrics

It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy, and it worked. Want to watch the latest episode of The Dukes of Hazzard ? You had to sit through that commercial for cereal. Enjoying an article in the new issue of HBR ? You at least glanced at the ad for the new Volkswagen as you flipped the pages.

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Magento Review: Has Complexity Killed Its Appeal?

eCommerceFuel

Shopping cart month continues and here in our second installment, we take a look at the one and only Magento. Magento continues to be a cart used by store owners in our community, known for its robust tools and enterprise level capabilities. This week, we’re talking with Alan Marek, a Magento expert and store owner in our community and Kalen Jordan from the podcast Mage Talk to find out what they’re loving, and what could be improved upon, with Magento.

Magento 20
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.