Tue.Oct 30, 2018

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7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales

Bootstrapping Ecommerce

In this article, we review scarcity marketing and urgency marketing tactics and offer 7 simple ways to use them to drive more sales. The post 7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales appeared first on Bootstrapping Ecommerce.

Marketing 164
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Are You About to Lose a Loyal Customer?

Optimizely

A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy.

Customer 225
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The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

UpSellIt

In a previous article, we even highlighted the ways to effectively implement a coupon strategy. Incentivized discounts can seem like a magic bullet when it comes to boosting sales. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical manner.

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No More Transaction Fees for Volusion

Ecommerce Platforms

Volusion has always been one of the most reputable ecommerce platforms out there. Well now, the company has released some good news for those current and future Volusion users. All Volusion pricing plans have shifted to a zero transaction fee system, where all of your transactions are completely free, regardless of what you're selling.

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Omni-Channel Retail Grows 5.6% Worldwide in 2018

OrderDynamics

Various articles point to this conclusion. This is great news for the customer experience and helps retailers. Shoppers prefer to return items in physical stores. Online shopping is great, but people still think online returns are a hassle. Not only do customers prefer it, but when they are in-store they tend to buy more goods.

Channel 50
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eCommerce & SEO Copywriting Guide

Inflow Insights

Additional content can be placed at the bottom of category pages such as promoting downloadable (gated) content for email acquisition and linking to helpful articles related to the category page. Articles/Blog Posts : Content marketing has become more competitive and “big content” is winning the search engine wars in today’s marketplace.

SEO 133