Tue.Jan 15, 2019

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How do you talk to your boards about cybersecurity? An old problem in a new world

Forrester eCommerce

Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board.

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Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Optimizely

Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more?

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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer

Forrester eCommerce

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear).

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9 Web Design Trends for 2019 You Can Apply Today

Bootstrapping Ecommerce

We’ve created this list of 9 web design trends most likely to have a big impact in 2019. These trends will help make your store more modern & inviting! The post 9 Web Design Trends for 2019 You Can Apply Today appeared first on Bootstrapping Ecommerce.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Square Payments Reviews What’s All the Fuss About?

Ecommerce Platforms

If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade. Today, they arguably offer a payment processing solution with the most features on the market (that is, one that doesn't charge a monthly fee)!

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Sailthru Joins the CM Group Family of Brands

Sailthru

For more than 10 years, Sailthru has helped modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. We’re thrilled to announce the next chapter in Sailthru’s story: We’re now a part of CM Group’s family of brands. In addition to Sailthru, CM Group has also acquired Liveclicker , which provides real-time email personalization solutions for marketers.

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NRF 2019: The Big Day

OrderDynamics

NRF 2019: The Big Day. International day is all well and good. It is fun, and amazing to meet so many people from around the world. But truly, the big day is the first Monday of the show. And, yesterday’s opener was no exception. You have all the international guests, plus all the US retailer coming out to see all the exhibits, vendors, talks, and attending the receptions.

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Top Ecommerce Merchandising Tactics to Drive Conversions

CPC Strategy

When it comes to success in ecommerce, merchandising is key. The right digital merchandising strategy can engage your shoppers, guide them toward enticing. > Read More. The post Top Ecommerce Merchandising Tactics to Drive Conversions appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Capture more leads and take your email list to new heights in 2019

Bronto

There’s plenty of focus on boosting conversion rates and increasing average order values in ecommerce marketing, but the reality is that most of your visitors just aren’t ready to buy. The post Capture more leads and take your email list to new heights in 2019 appeared first on Bronto Blog.

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E-Commerce Brand Loyalty: How Retailer Bombas Achieves Brand Loyalty to Increase Sales

Prisync

For a moment, think about the most popular product in your store. Why is that the most popular? Is it because you’ve found a way to produce this product for cheaper than all your competitors? Or is it because you’re the de facto brand people think about when looking for that product? Now, if you.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Capture more leads and take your email list to new heights in 2019

Bronto

There’s plenty of focus on boosting conversion rates and increasing average order values in ecommerce marketing, but the reality is that most of your visitors just aren’t ready to buy. The post Capture more leads and take your email list to new heights in 2019 appeared first on Bronto Blog.

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Rewards Case Study: PetSmart's Treats

Smile.io

If you or anyone you know has pets, you know that pet owners want nothing but the absolute best for their furry, scaled, and feathered family members. That’s why so many people were excited about PetSmart’s new Treats program , including me!

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LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world

Dynamic Yield

The Senior VP of Strategic Consulting for LiveArea discusses the evolution of personalization and what educating clients looked like in the early 2000's versus now. The post LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world appeared first on Dynamic Yield.

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Etsy

Etail Solutions

Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Our platform connects our community of sellers with millions of buyers. As a company, we strive to lead with our guiding principles and to help spread ideas of sustainability and responsibility… The post Etsy appeared first on Etail Solutions.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world

Dynamic Yield

The Senior VP of Strategic Consulting for LiveArea discusses the evolution of personalization and what educating clients looked like in the early 2000's versus now. The post LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world appeared first on Dynamic Yield.

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Shopify Plus

Etail Solutions

Shopify Plus is Shopify’s enterprise eCommerce platform for large and growing online stores and brands. It’s a hosted platform customized, staffed, and priced for big brands. The post Shopify Plus appeared first on Etail Solutions.

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LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world

Dynamic Yield

The Senior VP of Strategic Consulting for LiveArea discusses the evolution of personalization and what educating clients looked like in the early 2000's versus now. The post LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world appeared first on Dynamic Yield.

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Google Express

Etail Solutions

Google Express is a delivery service powered by Google where you can shop from stores like Walmart, Target, Costco, Walgreens, PetSmart, and more — all from the Google Express app. Select what you want in the app and where you want to buy it from, pay for the items, then wait for your purchases to… The post Google Express appeared first on Etail Solutions.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Amazon Sellers Can Grow Their Brand

Payoneer

Editor’s note: This is a guest post by Thomas Pruchinski, Director of Marketing at LandingCube. In this article, we are going to explain why Amazon sellers should consider expanding off Amazon to grow their brand and build a more robust business. And then we’ll provide some guidance for different channels that sellers can expand into. The Costs of Selling Exclusively on Amazon.

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Amazon Fulfillment

Etail Solutions

You sell it, we ship it. Amazon has one of the most advanced fulfillment networks in the world. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for these products. FBA can help you scale your business and reach more customers. The post Amazon Fulfillment appeared first on Etail Solutions.

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How Digital Marketing Will Change in 2019

Kissmetrics

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.

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Google Marketplace

Etail Solutions

G Suite Marketplace (formerly Google Apps Marketplace) is a product of Google Inc. It is an online store for web applications that work with Google Apps(Gmail, Google Docs, Google Sites, Google Calendar, Google Contacts, etc.) and with third party software. Some Apps are free. Apps are based on Google APIs or on Google Apps Script. The post Google Marketplace appeared first on Etail Solutions.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time.

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Quickbooks Online

Etail Solutions

QuickBooks is an accounting software package developed and marketed by Intuit. QuickBooks products are geared mainly toward small and medium-sized businesses and offer on-premises accounting applications as well as cloud-based versions[2] that accept business payments, manage and pay bills, and payroll functions. The post Quickbooks Online appeared first on Etail Solutions.