Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

Consumer 125

Consumer Marketing Reference Definition 125

Liveintent

NOVEMBER 2, 2021

As privacy and identity come to the forefront of the marketing conversation, building and accessing that logged-in audience is going to become more important than ever. And now we work with over 2,500 publishers and brands to reach engaged subscribers with email advertising solutions.

Marketing 126

Marketing Magazine Consumer Blog 126

Advertisement

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce