Mon.Jun 21, 2021

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Retailers and brands rethink digital advertising

RetailWire

Higher customer acquisition costs through social media sites including Facebook and Instagram have retailers and brands reconsidering their ad budgets and where those dollars go. Some marketers are even looking at shifting dollars that previously went to online properties to direct mail, radio and television advertising.

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Retail associates are leaving for better paying jobs

RetailWire

Retail workers are leaving the industry in big numbers as they find jobs that pay better in other industries. Around 649,000 retail industry workers left their jobs in April, the largest one-month number in more than 20 years of tracking by the Labor Department.

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Top 10 BigCommerce Alternatives (June 2021)

Ecommerce Platforms

If you want to strengthen your position in the market with thought-leadership articles, Shift4Shop is also well-suited to content marketing and SEO requirements. As stated in the title of this article, I've provided 10 alternatives to the BigCommerce ecommerce platform above. Plus, everything is wonderfully easy to use. Pricing ??.

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GameStop’s new CEO gets a seat on company board

RetailWire

Matt Furlough, who was named CEO of GameStop earlier this month, has been added to the video game retailer’s board of directors. The former Amazon.com executive was named to lead GameStop’s business as part of a leadership shakeup focused on driving a digital transformation at the company.

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Women and Gen Z are getting first-time high on legal weed

RetailWire

Females and members of Gen Z are among the consumers picking up the legal weed habit. First-time cannabis users appear to be substituting it for their daily glass of wine, with half reporting they use it five or more days per week, according to a new study from the Brightfield Group.

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E-cards became more popular during the pandemic

RetailWire

Demand for digital greeting cards grew significantly last year as the pandemic kept Americans apart from one another. “If If they weren’t physically getting together with friends and loved ones, people wanted to do something that was personal,” said Kelly Ricker, chief creative officer at American Greetings. “It

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Pride month marketing isn’t all rainbows

RetailWire

Rainbow-colored merchandise has proven popular as retailers have rolled out Pride month marketing campaigns. Advocates for the rights of the LGBTQ community, however, say that retailers and brands need to show their commitment 365 days a year.