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Prescriptive Analytics Overtakes Predictive — 2018 Retail Trends from Forrester

Dynamic Action

Prescriptive analytics for retail will overtake predictive analytics as one of several 2018 retail trends, according to new research from Forrester. Internet Retailing covered the new findings. Please find the full article here (PDF). Next Step: Finding Answers.

Retail 48
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Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Inflow Insights

Monetate and Certona are respectively rated the #2 and #1 Personalization Providers according to the Internet Retailer Top 1000. In the process of writing this article Kibo Commerce (which owns Certona) actually acquired Monetate. Unique Platform Features.

eCommerce 144
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Salesforce Cloud Commerce, formerly Demandware, is a SaaS ecommerce platform provider preferred often by high-profile fashion retailers. Go ahead and take a look at the article, as well as Internet Retailer’s 2018 Ecommerce Platform Report. This allows you to grow 28% year over year — 2x the industry average.