4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience
Sailthru
MAY 16, 2019
The catch is that consumers favor physical stores that are enhanced by technology. Using digital data to bring personalized customer experiences is challenging, but plenty of retailers are bridging the gap between on- and offline with technology such as beacons, in-store navigation and connected loyalty programs. Mobile Payments.
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