Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
Retail TouchPoints
NOVEMBER 1, 2022
But with that growth comes a desire by brands to “game” or “hack” influencer marketing for the best possible results. These “gig-fluencers” were eager to monetize their time on social media, according to ShopStyle Collective research , and 40% even said they had high ambitions to build a legitimate presence (and business) online.
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