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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan. Personalize communication across all channels. Make your site mobile-friendly. Step 1: Figure Out Your Game Plan. Remember, lots of businesses are after the BFCM crowd, so building a game plan is key.

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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. Multi device page preview: if you need to see how your visitors are going to view your page, the Multi-device page preview can help with this. Custom scripts : Add custom CSS, HTML, and JavaScript.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. The average CTR for PPC ads is even worse at 2%. But that’s a myth. SMS Marketing Advantage #2.

Payments 354
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. This audit should evaluate: Crawl Errors HTTPS Status Codes (301, 404, 5xx) Site Speed Mobile Friendliness. Paid Advertising (PPC) Audit. Mid-Funnel KPIs.

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. Spotify creates hyper-personalized messaging that incentivizes users to check out the service’s features.

eCommerce 199
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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

Yet, channel distribution is necessary in order to win sales. These marketing channels are essential to increasing sales over the holidays. Determine which channels to focus on: Will it be email, blog posts, Facebook ads, etc.? Send a lot of email and exhaust your social media channels. Social ads are a must!

Marketing 252