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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

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Etsy vs Ebay: Which Is Right for Your Business?

Ecommerce Platforms

If you’re looking for a way to start selling online without building and managing your own ecommerce store, both of these tools are ideal for generating profits fast. You’ll also have access to a Seller Handbook, where you can find tips on increasing your sales. There’s an Ebay app for managing your store on the move.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. Social Media.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

But beyond that, what many small businesses forget, is to advertise on their existing marketing platforms. Advertise job listings across all social media, particularly LinkedIn. Leverage email marketing channels, too. Create an employee handbook and specific benchmarks and goals for each new team member.