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What It Takes To Provide Epic Social Media Customer Care

RTP blog

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer.

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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. Social Media.

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Etsy vs Ebay: Which Is Right for Your Business?

Ecommerce Platforms

You’ll also have access to a Seller Handbook, where you can find tips on increasing your sales. Etsy’s offsite ads allow you to promote your products on social media channels and search result pages, across Google, Facebook, Instagram, and so on. You’ll pay for on-site ads based on a daily budget you set in your seller account.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

Brand image is about delivering a consistently positive brand experience end-to-end — from social media to packaging, from your website to customer support. Improved market coverage, which positively impacts your brand awareness. Identify Gray Market Sellers. However, this assumption is not true.

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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

But beyond that, what many small businesses forget, is to advertise on their existing marketing platforms. Advertise job listings across all social media, particularly LinkedIn. Leverage email marketing channels, too. Create an employee handbook and specific benchmarks and goals for each new team member.