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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Sporting Goods. We have a client in the sporting goods industry that specializes in fishing. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Home Improvement. Baby Products.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

Improving site performance and speed, for example, will not only help organic search rankings but also drive up conversions. Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily. Use paid search strategically. Tyson Stockton is the U.S.

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The Benefits of User-Generated Content in eCommerce

lateshipment

Some retail verticals that should be using UGC for sure are: Clothing, Shoes, Accessories & jewelry, Cosmetics & beauty products, Goods for children, Goods for pets, Souvenirs, Sports goods, Home decor & furniture, & Household appliances. Final Word.

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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. There are a host of variables that go into PPC that SEO cannot help. How SEO Can Help. How SEO Can’t Help.

SEO 58
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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. There are a host of variables that go into PPC that SEO cannot help. How SEO Can Help. How SEO Can’t Help.

SEO 40
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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

PPC campaigns. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.” Start by improving your landing pages and blog. Pay-per-click (PPC) advertising is one of the most popular. For the franchisor, marketing must cover the following: Brand identity.

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4 Types of Market Segmentation to Enhance Campaign Performance

UpSellIt

While we don’t have time to go into all of them, let’s take a look at using psychographics in PPC placements. For instance, if you operated a sporting goods site, your average customer might frequent athletics blogs, the sports sections of major news sites, and youtube videos related to highlights.