Macy’s Looks to Loyalty to Drive Revenue; Nike and The New York Times Focus on Personalization
Sailthru
OCTOBER 13, 2017
Increasingly, it’s by leveraging direct connections with consumers built through loyalty programs , email, and multi-channel personalization. Like many legacy retailers in the Amazon era, Macy’s is fighting through a sales slump. To Win Back Consumers, Macy’s Redesigns Its Loyalty Program.
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