‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
Retail TouchPoints
MARCH 25, 2021
“By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. Ensure it’s a compliant exchange that benefits both the audience/consumers and the brand/publisher,” she said in an interview with Retail TouchPoints.
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