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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

PPC and social campaigns might not be the first things that come to mind—but maybe they should. Save on Marketing Expenses. Marketing costs money. Loyal customers can help reduce expenses. It costs five times more to acquire a new customer than retaining an old one. How do you inspire customer loyalty? Conclusion.

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Think of them as window shoppers who might poke their heads in for a moment, maybe check prices, and then leave. These usually come in the form of reviews, shipping, return policies, etc.

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17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

SellBrite

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . This may mean giving a product away for free, but if that’s the price you’re willing to pay for a good quality review, so be it! One area where this is being proven is with drop shipping. For example: Best wedding shoes of 2018.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. The biggest problem? So, I made my own!

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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. The biggest problem? So, I made my own!