The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch
Kissmetrics
APRIL 14, 2021
When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Use the formula below to calculate your Max CPC and then compare to the estimated CPC you found above: Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate).
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