BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Retail TouchPoints

JULY 30, 2020

To design a quick and easy experience, Fisch recommended that retailers include “new back-to-school products such as masks, gloves, plastic cutlery and paper goods together with more traditional back-to-school products, decreasing the amount of time shoppers need to spend in-store.”.

Merchant Services 253

Merchant Services Apparel Omnichannel Clothing 253

Retail TouchPoints

MAY 23, 2023

Graf Lantz is building out its affiliate marketing strategy to support its community growth, according to Gopinath, with media and brand ambassadors playing a more central role. To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search.

Specialty Retailers 229

Specialty Retailers Consumer Social Media Accessories 229

Steve Dennis

JANUARY 9, 2018

In many aspects of today’s retail world, scale is more important than ever and this will continue to drive a robust pace of mergers and acquisitions. In some cases, capacity must come out of the market to create any chance for decent profits to return. Omnichannel is dead. Digital-first, harmonized retail rules.

eCommerce 102

eCommerce Retail Multi-channel Channel 102

Wiser

NOVEMBER 3, 2020

One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?

Marketing 78

Marketing Mobile Point of Sale Outdoor 78

RTP blog

MARCH 8, 2019

By Ed King, HighStreet Collective Since we started our consultancy, HighStreet, in mid-2017, it’s become painfully clear that legacy retailers have had a difficult time with their “omnichannel” and in-store innovation efforts. The retail bar has been re-set, and there are new table stakes. Adjust your brand if necessary.

eCommerce 150

eCommerce Retail Merchant Services Payments 150

Retail TouchPoints

APRIL 2, 2021

Rather than focusing on an omnichannel or multichannel approach, ‘modern CRM’ favors a channel-less approach, which may involve merging the online experience with the offline one, creating ultra-personalized shopping experiences, or bringing gamification and geolocation into the fold. You avoid wasted spend and develop tailored content.

Retail 148

Retail Specialty Retailers Customer Loyalty Customer Experience 148