Kissmetrics
MARCH 16, 2021
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?
Inflow Insights
AUGUST 11, 2021
To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inflow Insights
JANUARY 15, 2020
Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.
Kissmetrics
APRIL 14, 2021
Use the formula below to calculate your Max CPC and then compare to the estimated CPC you found above: Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate). If you are comfortable with a 30 percent profit margin, then here’s how you would calculate your Max CPC: Max CPC = $500 x (1 – 0.30) x 1% = $3.50.
Inflow Insights
JULY 13, 2021
Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.
eCommerceFuel
JANUARY 5, 2018
How many cutting edge eCommerce marketing gurus do you know talking about print mail? He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that.
eCommerceFuel
JANUARY 5, 2018
How many cutting edge eCommerce marketing gurus do you know talking about print mail? He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that.
Expert insights. Personalized for you.
247 
Let's personalize your content