article thumbnail

How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Much of what we do, including how we work, play and buy goods and services, has shifted massively during the pandemic.

article thumbnail

Bing Ads vs Google Ads

Groove

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business.

PPC 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

In fact, in 2021, the UK alone accounted for over ten per cent of global Black Friday searches online. Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. Leveraging 3PL services to drive efficiencies is key. Get your affairs in order today!

article thumbnail

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Additionally, interest in products and services related to being in lockdown saw and have largely maintained a significant increase. Finally, search interest plummeted for non-essential products and services specifically impacted by the coronavirus pandemic. Key Performance Indicators – Consumer Services.

article thumbnail

The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

These transactions, via online retail stores, are known as CBD ecommerce. Learn ways your business can navigate this niche and begin selling CBD via online stores. Revolutionary Apps and Services Are Assisting in CBD Ecommerce. Revolutionary Apps and Services Are Assisting in CBD Ecommerce. Final Verdict.

article thumbnail

How To Get The Most Out Of Amazon Seller Central

Algopix

In the dynamic and ever-evolving landscape of e-commerce, Amazon Seller Central stands as a formidable hub, providing online retailers with a robust platform to connect with a diverse and expansive customer base. This section facilitates an in-depth comparison, highlighting the benefits and challenges of each model.

eCommerce 108
article thumbnail

What Is Affiliate Marketing?

eCommerce Guider

A quick Google search will define affiliate marketing as follows: “A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.”. You can look at it like this: A merchant has a great product but needs help to market the product. So far, so good.