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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Here are the strategies we recommend for our eCommerce clients during the busiest time of the year: 1. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. What went well?

PPC 166
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Instead, we recommend conversion tracking with individual users. Before, you may have only been ranking for high-conversion phrases like “slinky” — but, when you start ranking for more general terms like “toys,” you’re not capturing the same kind of audiences who are ready to make a purchase. . In total, organic traffic increased 2.5x

Channel 113
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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Mobile traffic makes up 70 percent of all eCommerce traffic. For example, in the Home and Garden category, searches for outdoor toys gone up 400 percent, and garden chairs have gone up 300 percent. In 2020, outdoor toys and garden chairs have experienced 4x and 3x their 2019 search volumes, in that order.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2017, 47% of orders were from Desktop devices while 53% were from Mobile devices –– almost the exact inverse! Cyber Week 2017 Mobile v.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 2014 Apple Pay launches as a form of mobile payment. 2014 – Apple Pay introduced as mobile payment method. . – Eric Carlson, Co-Founder, 10x Factory. is founded.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats. by next year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 195