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The 12 Ironclad Rules for Issuing Press Releases

Kissmetrics

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. News readership statistics for the U.S.

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20 Secrets to Boost Your Facebook Organic Reach

Kissmetrics

The encouraging news is social media reach is still massive. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Personalized news feeds : Facebook provides the most relevant content to each user. Not any more.

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Cannabis Email Marketing: 5 Must-Have Email Campaigns + Examples

Email Audience

So check the list. Industry news There is a lot happening. Businesses rising and falling, new states tearing down old restrictive legislation and new dispensaries popping up. You can provide a curated or created list through your email newsletter. Cannabis replenishment emails.

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The Marketer’s 5 Step Guide to Beacon Technology

Kissmetrics

Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. The good news is most manufacturers have put measures in place to prevent this from happening. Here’s a five-step guide to getting started with beacon technology.