Omnichannel Social Media Specialty Retailers Technology 
Retail TouchPoints
JULY 30, 2020
Technology purchases will get the bulk of attention and dollars. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. Heightened competition inspiring hyperlocal, omnichannel advertising.
Steve Dennis
JANUARY 9, 2018
Moreover, large, well capitalized companies will take advantage of asset “fire sales” or technology plays to complement their skills and accelerate their growth. Regardless, clearly in-store technology must evolve to support this rapidly evolving world. Omnichannel is dead. Digital-first, harmonized retail rules.
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RTP blog
MARCH 8, 2019
By Ed King, HighStreet Collective Since we started our consultancy, HighStreet, in mid-2017, it’s become painfully clear that legacy retailers have had a difficult time with their “omnichannel” and in-store innovation efforts. Shoppers have come to expect that retailers are available to them anytime and anywhere they need them to be.
Retail TouchPoints
APRIL 2, 2021
Rather than focusing on an omnichannel or multichannel approach, ‘modern CRM’ favors a channel-less approach, which may involve merging the online experience with the offline one, creating ultra-personalized shopping experiences, or bringing gamification and geolocation into the fold. You avoid wasted spend and develop tailored content.
Wiser
NOVEMBER 3, 2020
Ad campaigns, email marketing, social media, content marketing, and influencer marketing are great for getting people to visit a store or a website. Let’s look at a few examples of how brands and retailers are presenting POP displays. Use Mobile Technology. POP marketing is far down the purchasing decision funnel.
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