Ecommerce Platforms

SEPTEMBER 21, 2020

Search for outdoor and sports items has grown by 164 percent to over 400 percent. These categories are Food and Groceries, Sports and Outdoors, and Home and Garden. For example, in the Home and Garden category, searches for outdoor toys gone up 400 percent, and garden chairs have gone up 300 percent. Ecommerce Traffic Trends.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Marketing 118

Kissmetrics

DECEMBER 2, 2021

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. I’d recommend Google, Facebook, and Instagram at a minimum, but feel free to advertise on any channel you think is appropriate for your audience.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Niche PPC Strategies. Sports & Outdoors. Sports & outdoors merchants on BigCommerce made 22.42% more in 2017 than 2016 during Cyber Week.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

eCommerceFuel

JUNE 7, 2023

For example, “wireless Bluetooth speaker with deep bass” or “waterproof portable Bluetooth speaker for outdoor use” are long-tail keywords. Keyword Optimization This ECF member recommends swapping out keywords in the title based on what you’re ranking well for vs what you want to be ranking well for.

SEO 34

SEO PPC Recommendation Improvements 34

BigCommerce

FEBRUARY 13, 2018

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. They practice what they preach, they stand for something, and they’ve built a lifestyle around their brand –– for people who love the outdoors and want to preserve it. Social Proof is Modern Word of Mouth.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Inflow Insights

APRIL 1, 2020

Fishing is an outdoor activity you can do alone. We recommended that they highlight this in their messaging. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Baby Products. Trend #2: Decreasing Ad Spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

SellBrite

NOVEMBER 23, 2018

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . Best entry level outdoor gear. On their websites, they usually have a page dedicated to sponsors, supporters or recommended companies. Because building the right backlinks to your ecommerce store can make you outrank Amazon and eBay.

eCommerce 133

eCommerce SEO Article Merchant Services 133