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The Open Experience Alliance (OXA) | Salsify

Salsify

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the relationship between a brand and its retail customer.”. — Rob Gonzalez, Co-Founder and CMO at Salsify.

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How CPG Brands and Retailers Can Break Down Barriers to Win the Digital Shelf

Salsify

By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand specific details on nutritional information, ingredients, allergens, and sustainability preferences.

Retail 68