Kissmetrics
AUGUST 18, 2020
It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.
ROI Revolution
SEPTEMBER 6, 2022
Some quick tips: Expect customers to start shopping earlier than ever (again) this year. Let’s dive into the top five tips you need this year to create a profitable 2022 holiday ecommerce strategy for your brand. ROI 2022 Holiday Ecommerce Strategy Tip. ROI 2022 Holiday Ecommerce Strategy Tip.
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ROI Revolution
MARCH 8, 2018
In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it! Video Advertising Across Multiple Channels.
Kissmetrics
OCTOBER 15, 2020
Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. For more information about using keywords in PPC campaigns, check out my posts “How to Launch a Successful PPC Campaign for the First Time” and “An Introduction to Pay-Per-Click Search Marketing.”.
ROI Revolution
OCTOBER 4, 2017
Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. For paid search, mobile is just approaching the tipping point.
ROI Revolution
OCTOBER 12, 2017
Even if you know that your average customer is a woman in her mid-30s to mid-40s, the online PPC customer demographics might differ. A good tip is to test segmenting on non-branded search campaigns, but don’t segment branded campaigns any more than necessary. Don’t exclude “unknown” traffic!
ROI Revolution
MAY 20, 2020
How can we expect paid search performance to be affected once daily consumer life has returned to a level of normalcy? With more people spending time at home with work, home projects, or hobbies on the brain, we’ve seen an increase in searches and sales volume from mobile devices. in a matter of two weeks. Know Your Devices.
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