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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 264
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

Make shipping information clear and easy to find on your website. Here are some tips you can leverage to stand out from your competition during the 2022 holiday shopping season with personalized promotions: Don’t rely on free shipping alone to drive sales. Ad customizers are still available with Responsive Search Ads.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

4 content SEO tips for the holiday season. Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. Below are 4 content SEO projects you can work on now for a more successful holiday season!

eCommerce 147
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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. 4 technical SEO tips for the holiday season. Implementing a 301 redirect from prior years’ holiday pages to one evergreen holiday URL is the best way to ensure your SEO value is maximized. 4 content SEO tips for the holiday season.

eCommerce 120
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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

While merchants who provide fully optimized feeds that meet Google’s required and recommended best practices should already be exceeding standards, they should still make note of the most important attributes for the program: id. availability (recommended). SEO Best Practices. description. image_link. canonical_link (new).