Retail TouchPoints
SEPTEMBER 23, 2021
Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.
Kissmetrics
SEPTEMBER 12, 2020
Things to consider: Cost – Some website builders can be more costly, with some reaching upwards of $299 a month (for landing pages, for instance). Hosting & domain – Most website builders will host your website on the web, which is typically included in the price. Some may also offer a domain as part of the package.
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ROI Revolution
OCTOBER 27, 2020
In another step to make advertising more accessible, Google recently announced a change to their Buy on Google (fka Shopping Actions) program: It is now commission-free! Free & Fast Shipping” Callout Available in Google Shopping Ads. This is a big change from the previous 12-15% stake taken by Google. Claim your spot!
Inflow Insights
MARCH 27, 2020
Note: Want to talk to someone who can help with your eCommerce store’s digital marketing? eCommerce PPC Marketing Strategies. #1: The cost of ads on social media platforms is rising steadily. KPI: Cost per mille (CPM). KPI : Cost Per Engagement (CPE). KPI : Cost per purchase. Get in touch.
Retalon
AUGUST 22, 2023
It shows your inventory is aligned with demand and selling at full price. With rising costs across the supply chain, effectively managing GMROI through careful inventory planning and merchandising strategies is more critical than ever. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC).
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