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The Death Spiral of Discounting

Smile.io

Ever since Google first started tracking search results 2004, the number of searches made for terms like “discount code,” “coupon,” and “online sale” have been steadily increasing, showing that from the time people started shopping online customers have been trying to get the most out of every dollar they spend.

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The Death Spiral of Discounting

Smile.io

Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. The number of searches made for terms like “discount code,” have been steadily increasing This behavior has led merchants into a discounting frenzy to attract sales, but at what cost? For repeat customers?

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How to Build a Loyalty Program in the Apparel Industry

Smile.io

We call this the spiral of discounting that can negatively affect your business in the long term. The Death Sprial of Discounting leads to long-term loss of revenue After your first discount sale, your store’s revenue is going to experience a quick burst of growth. trillion to be exact. The best part?

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Talking Shop: Itzy Ritzy’s Baby Steps to Big BFCM Success

Smile.io

Welcoming a new member to the family is such an exciting time. New parents feel a range of emotions when going through this life-changing experience. Luckily, there are brands out there like Itzy Ritzy that are there to help them at every stage of their journey. million shoppers during BFCM. Itzy Ritzy’s Ritzy Rewards program explainer page.

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Should Your Loyalty Program Offer Transactional or Experiential Rewards?

Smile.io

Dropps offers a points program for discounts on future purchases. Have you ever thought about the best way to reward your customers for their loyalty? While you could stick to traditional methods such as giving 10% back on all purchases, you could also offer unique and exciting experiences of access to an exclusive event.

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5 Examples of Experiential Rewards for Luxury Brands

Smile.io

With so many different types of loyalty strategies including points, referrals, discounts, experiential rewards and many more, there is a multitude of reward strategies that can actually create an even more valuable brand image for your luxury brand. What is it that drives customers to shop with luxury brands?

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5 Examples of Experiential Rewards for Luxury Brands

Smile.io

With so many different types of loyalty strategies including points, referrals, discounts, experiential rewards and many more, there is a multitude of reward strategies that can actually create an even more valuable brand image for your luxury brand. What is it that drives customers to shop with luxury brands?

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