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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
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Pivotree and Purchasing Power® Unveil Streamlined Product Content Management Solutions

Pivotree Blog

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, has reached a significant milestone for its customer Purchasing Power, LLC (PPC), a financial wellness voluntary benefit company offering the leading employee purchase program through the convenience of payroll deductions.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. Back in the day, you can sell just about anything and make crazy money.

eCommerce 167
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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis. If you need help determining what your PPC, SEO, and conversion data means for your business, reach out to Inflow.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee logistics and fulfillment. Its primary function was to serve as an online market for people interested in selling their used computers. By 2001 the company was profitable.

eCommerce 417
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The 3 Best Analytics Companies of 2020

Kissmetrics

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

PPC 280
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

We have won numerous awards since the unveiling, and since then, have invented the most realistic indoor putting green on the market. There was a need in the market and since I was already making some products for my own use and that of my friends’ use, formulating more products was an easy next step.