Staring Down Retail Armageddon With Unified Commerce
OrderDynamics
JULY 11, 2017
But, where does omni-channel / unified commerce play into it all for the traditional bricks-and-mortar retailer during this “Retail Armageddon?” In fact, a study of marketing spend during recessions from 1971 – 2003 across 3,264 companies showed that their earnings for the year rose. You shouldn’t be.
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