How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
When FTD was founded in 1910, it represented the absolute cutting edge in technology (the “T” in the name stood for the “telegraph” connecting a network of 13 florists). Key changes have included the addition of a mobile component to support Mercury HQ, which manages the company’s POS solution, along with improved order routing processes.
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