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7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Kissmetrics

The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion. Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. That’s astounding.

Marketing 356
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Also, don’t forget to market your webinar through social media. Retaining the customer is important if the business wants to thrive.

Webinar 349
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Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Kissmetrics

With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent. At the event, they distributed 26,000 CLIF bars, and one in 20 social posts with the tag #Pitchforkfest also featured the CLIF bar activation. The experience was highly detailed and highly personalized.

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Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Kissmetrics

With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent. At the event, they distributed 26,000 CLIF bars, and one in 20 social posts with the tag #Pitchforkfest also featured the CLIF bar activation. The experience was highly detailed and highly personalized.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. We offer skincare creams and have been doing social media, but our sales are really low. Back in 2004 when I started in digital marketing, few people were talking about conversion rate optimization.

PPC 96
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The Death Spiral of Discounting

Smile.io

Of course, your customers also benefit. Whether they’re new or returning, this sale lets shoppers purchase your products at a discounted rate, and they are left with an exceptional customer experience that colors your brand in a positive light. Is it for first-time customers?