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Visa, Mastercard Settlement Represents Major Victory in Merchants’ Fight Against Swipe Fees

Retail TouchPoints

history, according to Reuters , and if it receives court approval it would resolve most of the ongoing claims against Visa and Mastercard, which began in 2005. Swipe fees typically include small, fixed fees plus a percentage of the total sale amounts and average about 1.5% The antitrust settlement is one of the largest in U.S.

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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

It’s not just possible but inevitable that retailers can thrive on Amazon and compete with it at the same time. Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. The purchasing power of $79 in 2005 equals about $109.90

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Descriptions. Blog posts. Website as a whole.

Marketing 354
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. Business-to-Business (B2B).

eCommerce 417
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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? The new Google map ads are still being rolled out to local businesses.

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Etsy vs Amazon Handmade: Which is Best for You?

Ecommerce Platforms

First launched in 2005, it aimed to provide digital shoppers and sellers with a unique marketplace, dedicated to creative and one-of-a-kind items. Etsy is perhaps the go-to platform for consumers in search one-of-a-kind goods, from vintage finds to hand-made, customized items. There are around 7.5 There are around 7.5

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. Come Cyber Monday, your business is going to want to get in on that. 2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever.

Marketing 411