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eCommerce Expo 2023 Preview

365 Retail

At the forefront of these changes is the annual eCommerce Expo , which has consistently served as a platform for industry professionals to gather, share, and learn. With over 200 hours of eCommerce content, it promises an exciting opportunity for eCommerce enthusiasts.

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Invest In Demand-Side Platforms To Lift Productivity And Performance

Forrester eCommerce

In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns. Demand-side platforms (DSPs) are defined and confined by the acronym’s connotations.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. While the company may have been set up before online shopping took off, it embraced ecommerce with open arms and used it to grow an international following.

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The Empowered Marketer: Building a High-Value B2C Brand that Lasts

Optimizely

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. George is the Co-Founder and President of DYODE, an ecommerce consultancy that provides plug-and-play e-commerce executives and strategic direction. The biggest mistake most B2C marketers make.

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The Super Bowl Makes A Comeback In 2022

Forrester eCommerce

Last year’s viewership originally reported at 92,000,000 was the smallest Super Bowl audience since 2007 — an audience that has dropped steadily since 2015 when a record 114,000,000 Americans tuned in. The Super Bowl Fizzles The Super Bowl is due for a come-back as the luster of The Big Game has waned over time. More […].

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A Complete Sana Commerce Review

Ecommerce Platforms

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. What is Sana Commerce?

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3 Marketplace Categories Where ‘White Space’ Still Exists

Retail TouchPoints

Now, an increasing number of other retailers are seeing the value in adding a marketplace to their commerce offerings. trillion dollars and account for 59% of all global ecommerce by 2027. “It’s The store is readying for its comeback (in its original downtown New York City location) with ecommerce as a central piece of the mix.