19 A/B Tests You Should Run on Your Website
Kissmetrics
MARCH 1, 2021
For your blog, your long-form copy, and most of the text on your website, always go with black (dark) text on a white (light) background. Back when the 2007 U.S. Trying to get visitors to click links from your blog post to your money page? Try both varieties to see which works best for your website. Link Color.
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