Generation Z: Between the Worlds of Digital and Analog
Retail TouchPoints
MARCH 25, 2022
This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store. Payments play a key role. According to the PwC study, more than one-third of Generation Z believe that an ideal shopping experience must be as quick and easy as possible — especially when paying.
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