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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

The Gap Teen Club Roblox boutique features a series of games and experiences as well as digital replicas of the current Gap Teen collection. Visitors can play the fashion show mini-game “Style Stage,” make a stop at a juice bar and capture photos with their friends in a photobooth. “We Tommy Hilfiger.

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