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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Delivering that experience requires significant investment in data science.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

The Gap Teen Club Roblox boutique features a series of games and experiences as well as digital replicas of the current Gap Teen collection. Visitors can play the fashion show mini-game “Style Stage,” make a stop at a juice bar and capture photos with their friends in a photobooth. “We Tommy Hilfiger.

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Why Digital-Native Brands Are Moving In-Store

Optimizely

Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial crisis. Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. Ecommerce is the future, right?

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How Resale is Driving the Reinvention of Luxury Retail

Retail TouchPoints

Chala outlined the timeline of resale’s rise, beginning with the 2008 recession and the resulting reboot of consumers’ mindsets about spending. Gen Z] has this massive demand for luxury fast fashion , what we now call the ‘affordable luxury’ sector. Look at brands Sandro and Maje.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Need Supply Co has grown its fan base by embracing indie fashion designers, as well as designer labels that weren’t available in its native Richmond, Virginia back in the pre-internet days of the early 1990s. They also invest heavily in fashion-driven editorial content on their website. Need Supply: Stay true to your roots.

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Elevate to resonate

365 Retail

In fact, the latest figures from Bain & Company reveal that people are increasingly keen to enjoy upscaled retail experiences. Augmented experiences are all well and good, but H&M is also rolling out real-life experiences through a new beauty bar where customers can enjoy a range of treatments and pampering.

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Will Macy’s ignite a new era of legacy retailer innovation?

Steve Dennis

Since 2008, department stores’ share of total retail has sunk from 2.8% And all of this comes against a backdrop of increasing competition from off-price retailers that are opening substantial number of stores (and aren’t yet close to mastering digital commerce), along with Amazon’s growing push into fashion.

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